VISION - ZaaZ Inc.

VISION

IMAGE:
SOLAR SYSTEM.

VISION

…the image is like the Solar System.
Building the future standard.
Six Minds to Create the Future.

ZaaZ is the sun-like core. Like planets in orbit, diverse and innovative business groups are born around it. Each keeps evolving on its own, yet remains organically linked—gravitating around ZaaZ as the shared center.

Step back and see the whole: we aim for a beautiful order—like a solar system—where innovative businesses connect with clarity and balance.

Today, we have four businesses as our “planets.”
Each has its own strengths and room to innovate.

01 Scent

The business that supported ZaaZ in its earliest days. Closed as the pandemic reshaped the market, but its technology—and 15 years of challenge—became our foundation.

02 Supplements

Our core business is “PYRAMIDION.” When NMN, drawing attention in aging research, was added to Japan’s MHLW food/drug classification in 2020, we entered supplement OEM. Starting earlier than anyone else is what led us here.

03 AI

Building on AI automation developed for supplement OEM, we created AI agents that automate media operations. We launched “towta,” aiming to drive innovation across the media industry.

04 Perceptual Tech

A mid- to long-term venture aimed at 2040. Using high-frequency ultrasound, we plan to reproduce scent, digitize all five senses, and move toward true VR where real and virtual blend.

Founder Story

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MISSION

FUTURE
STANDARD IN THE MAKING.

Our mission is to create the future standard, again and again.

For us, a “future standard” is a product or service that, once you arrive in the future, people use without thinking—simply because it works. Humanity’s drive is evolution; in business, that drive is called innovation. We pursue that innovation relentlessly, always exploring new possibilities.
There may be no single, guaranteed recipe for innovation. Still, we deeply trust the power of originality. We refuse to be trapped by preconceptions or existing frameworks; we reset to zero, expand ideas freely, act fast—then prototype early and verify in the real world.

We’ve pursued unique projects: devices that emit food aromas for promotions; a fragrance spray that turns a home bath into a hinoki bath; an NMN supplement OEM business for longevity; and the AI-agent news media “towta.” Different initiatives—one shared trait: a willingness to challenge the obvious. We turn ideas into reality.

Looking ahead, we will accelerate the global expansion of our anti-aging and longevity supplement business, and push forward media operations powered by AI agents. Over the long term, we aim to establish ultrasound-based perceptual reproduction technology—merging real and virtual into a new world.

With the future in mind, we will keep opening new domains and building innovative business groups—continuing to create the future standard.

MIND

BUILD THE FUTURE,
6 MINDS

#1 CHILDNESS
― Stay childlike

New perspectives and flexible ideas come from pure, childlike curiosity.
#2 ORIGINALITY
― Keep your own rhythm

Imagination and originality are the wellspring of innovation—and create value found nowhere else.
#3 THINK SIMPLE
― Think simple

The answer lives in the essence. Think simple, act fast, and verify with real tests.
#4 IN > OUT
― Balance in & out

To sharpen our sense and earn results, we prioritize the volume of input—every day.
#5 OMG!
― Deliver the unexpected

Deliver impact and delight that make people shout, “Oh my gosh!” out loud.
#6 WHO ARE YOU?
― Obsess, wholeheartedly

Pursue deep immersion—so intense people ask, “Who are you?” and get obsessed.